BROOKS RUNNING, ECQ OUTLET
Brooks Running, a global leader in performance running footwear and apparel, has continued to expand its retail presence across Australia with opening a new store at ECQ Outlets in Western Sydney. Known for its focus on innovation, comfort and performance, the brand was looking for a retail environment that reflects its technical expertise while delivering a clean and engaging in-store experience.
For this project, Brooks partnered with Apex Display after initially discovering our solutions online. Working collaboratively with both the client and their design agency, Apex Display helped bring the store vision to life using the flexibility of the UniSlot™ shopfitting system.
Location: Eastern Creek, NSW
Company: Brooks Running (Texas Peak Pty Ltd)
Designer: Chris Lex Design Agency
Shop Fitter: Regiment Workshop
Industry: Footwear
Completed: March 2026
Design Objectives
The client sought a retail fitout that combined strong visual merchandising with flexibility and precision. Key goals included:
- Creating impactful, high-level displays aligned with instore brand signage
- Showcasing footwear in a way that enhances visibility and accessibility
- Supporting a clean, performance-focused store aesthetic
- Providing adaptable fixtures for both footwear and apparel
- Ensuring a smooth and efficient installation process
IMPLEMENTATION
Apex Display collaborated closely with Brooks and their design agency to deliver a tailored fitout solution that met both aesthetic and functional requirements.
PRODUCTS USED IN THE FITOUT
- 3060mm UniSlot™ Cube End Frames
- Custom Sloping Timber Shelves with Acrylic Shelf Lips
- Modular Gondola Unit
- UniSlot™ Hanging Accessories
Metal Finish: White
Timber Finish: White
The UniSlot™ Cube system was used to create 3 metre high display structures, allowing for integrated signage and increased product display capacity. Custom sloping timber shelves with acrylic lips were developed in consultation with the client and Apex Display’s in-house manufacturing team, ensuring the ideal angle for showcasing footwear while maintaining stability.
Extensive consultation throughout the design phase allowed potential challenges to be identified and resolved early, contributing to a streamlined installation process onsite.
Challenges & Solutions
A key requirement for the project was the integration of 3 metre high display units that could support both product and signage. Apex Display worked with the client to engineer a UniSlot™ Cube solution that met these height and structural requirements while maintaining a clean visual finish.
Another important element was the need to effectively showcase footwear. This was achieved through the development of custom angled shelves with acrylic lips, designed specifically to present sneakers at an optimal viewing angle while ensuring product stability.
Close collaboration during the design phase allowed the team to address potential installation challenges early, ensuring a smooth and efficient setup onsite.
Outcome
The completed store delivers a clean, modern and highly functional retail environment that aligns with the Brooks brand. The use of white UniSlot™ Cube fixtures creates a bright and cohesive aesthetic, while the custom shelving solutions enhance product visibility and overall presentation.
The flexible modular system allows the Brooks team to easily adapt displays as product ranges evolve, supporting both performance retail and ongoing merchandising needs.
Why Apex Display?
Through close collaboration with both the client and design agency, Apex Display delivered a tailored solution that balances functionality, flexibility and design precision. The ability to customise elements such as shelving angles, combined with the modular strength of the UniSlot™ shopfitting system, ensured the final fitout met the unique requirements of the Brooks retail environment.
This project highlights Apex Display’s commitment to detail, problem solving and delivering retail solutions that perform as well as they look.