ARIAT, DFO PERTH
A Modern Retail Space with True Country Spirit
Ariat, a globally recognised leader in performance footwear and apparel, continues to strengthen its presence in Australia with the opening of their new store at DFO Perth. Managed by Just Country Australia, the exclusive distributor of Ariat products across the nation, the brand sought a retail fitout that would reflect their rugged yet refined aesthetic while meeting the fast-paced demands of modern retail.
When the project came to life in late 2024, time was of the essence. Apex Display partnered closely with Just Country to deliver a solution that would not only meet Ariat’s high design standards but also be completed within a tight four-week timeframe.
Design Objectives
The goal for Ariat’s DFO Perth store was clear: create a space that balanced durability with style, showcasing Ariat’s extensive boot and apparel range in an organised, engaging layout. The store needed:
- A robust and flexible system capable of supporting heavy boot displays
- A clean, contemporary aesthetic to reflect the Ariat brand
- A layout that could evolve with product changes and promotions
- Fast delivery and seamless installation despite logistical challenges
With a concept originally developed by Bullimore Design, Apex Display worked collaboratively to refine and engineer the fixtures for long-term practicality, while preserving the designer’s intended look and feel.
Leveraging the flexibility of the UniSlot™ Shopfitting System, Apex Display supplied a fully modular fitout that could be adapted to Ariat’s product specifications and timeframe. The local manufacturing capability in Brisbane allowed the team to respond quickly to design revisions and deliver a high-quality result with speed and precision.
Location: Perth, WA
Company: Ariat, Just Country Australia
Industry: Fashion & Footwear
Designer: Bullimore Design
Shop Fitter: West Coast Shopfitting
Completed: December 2024
Products Used in the Fitout
- UniSlot™ Wallmount: Maximised wall space and provided a clean, consistent backdrop for apparel and accessories.
- UniSlot™ Cube (Custom 590mm D): Modified to accommodate Ariat’s oversized boot boxes, creating generous shelf depth.
- Pipe Racks (Black): Offered open visibility and an industrial edge to complement the Ariat aesthetic.
- Slatwall Panels & Accessories: Featured cap hooks and acrylic bins for small goods and accessories.
- Clothing Hangers: Maintained brand consistency and ensured uniform presentation across all apparel categories.
Finishes
- Metal Finish: Black Satin
- Timber Finishes: Polytec Black Woodmatt & Polytec Prime Oak Woodmatt
These finishes delivered a sleek yet natural look, tying together Ariat’s country roots with a contemporary retail polish.
The Challenge
The project’s biggest challenge was its compressed four-week turnaround, compounded by ongoing design revisions and the interstate collaboration between teams in Brisbane, Perth, and the US. Constant communication and a collaborative mindset ensured the project’s success.
A key engineering adjustment involved the double crossbar shelf design, developed specifically for Ariat’s heavier boot range. This innovation has since been adopted in future store rollouts, demonstrating the value of co-design between Apex Display and its retail partners.
Close coordination with West Coast Shopfitting ensured a seamless installation. Every element was carefully manufactured, packed, and transported to arrive ready for efficient assembly onsite. This was an achievement made possible through integrated design, manufacturing, and logistics approach.
The Result
The finished Ariat DFO Perth store is a showcase of modern retail design paired with practical functionality. The result is a durable, flexible, and visually cohesive fitout that aligns perfectly with Ariat’s premium image.
By combining local manufacturing, innovative design and responsive service, Apex Display delivered a solution that exceeded expectations, reinforcing our commitment to helping retailers achieve high impact with ease through UniSlot™.
Thinking of a new retail fitout or refurbishment?
Explore Apex Display’s UniSlot™ range online or visit our showroom, and discover endless design possibilities for your store.