City Beach

City Beach

City Beach

City Beach, one of Australia’s leading lifestyle and streetwear retailers continues to grow its brick-and-mortar footprint with the support of Apex Display’s custom shop fitting solutions. With over 65 stores nationwide, including new locations in Darwin, Ipswich, Fountain Gate, Charlestown, Northlakes, and now Highpoint VIC, City Beach is building stores that not only reflect their unique aesthetic but also enable operational efficiency across all sites.

The Highpoint store marks City Beach’s first ever location in Victoria, expanding their reach into a highly competitive fashion retail market. Leveraging a strong, ongoing partnership with Apex Display, this store launch was powered by a pre-approved product range package designed specifically to support fast, reliable rollouts across multiple locations.

Long-Term Retail Partnership That Supports Scale

Since 2021, City Beach has collaborated with Apex Display to overhaul their store fixtures nationwide. The initial goal was to move away from standard displays and toward a more modern, functional and brand-aligned store fit-out. By utilising a combination of heavy-duty, custom-designed UniSlot™ components, Apex Display has helped City Beach standardise its retail shop fittings without sacrificing visual individuality.

With our locally manufactured shop fitting systems and responsive production capability, Apex Display is able to meet the needs of fast-paced retail rollouts across Australia. Our close collaboration with City Beach means their fixture specifications are already established, allowing us to swiftly fulfil store requirements for both new openings and refurbishments, often within tight timeframes.

This agility has been the key to minimising downtime and ensuring store teams can focus on delivering exceptional in-store experiences, without the delays caused by sourcing or supply chain bottlenecks.

Products Supplied for City Beach Highpoint

For the City Beach Highpoint store fit-out in Victoria, Apex Display delivered a tailored solution including:

Finish Palette

  • Metal Finish: Chrome
  • Timber Finish: Native Oak Rustic – a warm, rugged tone that complements City Beach’s coastal-streetwear aesthetic

Design Challenge: Style + Strength

One of the key design challenges was addressing product weight and merchandising durability. City Beach’s product mix required fittings that could support heavy stock and high traffic use while still maintaining clean aesthetics and visual impact.

Their in-house designer had created a fixture concept to replace an underperforming display unit. Apex Display then integrated our modular UniSlot™ Shopfitting System into his vision, preserving the design intent while ensuring structural integrity and long-term usability.

Smart Retail Fitouts with Strategic Partners Like City Beach

Apex Display’s strength lies not only in retail shop supplies and display furniture, but also in the ability to support long-term retail partnerships. City Beach benefits from:

  • A customised shop fitting package based on their unique merchandising needs
  • Local manufacturing for faster rollouts
  • Australian-made, modular solutions that reduces lead times and improves consistency
  • A dedicated team that understands their business, brand and growth trajectory

This partnership has allowed City Beach to roll out or refurbish stores in as little as 4–6 weeks, with no compromise on either visual appeal or fixture durability.

Apex Display delivers retail shop fittings, fixtures and display solutions designed for impact, speed and flexibility. From store managers, independent retailers to chain stores; strategic partners such as merchandisers, interior designers and shop fitters, we work with them all.

We are proud to support retailers like City Beach as they grow their store networks and elevate their in-store experiences.
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