Hello and welcome to the second quarter of 2021! In this short video I’d like to discuss a few key considerations when designing or refurbishing your retail store, and share a way to save thousands of dollars on your next shop fittings project.
Firstly, it’s important to ensure your store is future ready. Future retail success will come from savvy retailers who understand the behaviour of their customers. Despite online growth, people still choose to shop at bricks ‘n’ mortar stores when they are provided with a memorable experience.
So it’s important to consider the things your customers don’t buy – like the ambience,
the lighting, and the lasting impressions.
Secondly, you need to know your ideal customer inside out. What age group are your customers? Secondly, you need to know your ideal customer
inside out. What age group are your customers? Do they shop in a hurry, or take their time? Are they easily upsold, or are they there to buy a particular product? These are a few of the key questions you should ask when planning and positioning displays and products in your store.
Ultimately, are you getting a good return on all the leasing space you’re paying for? It’s important to take advantage of
the height and depth your shop offers, and entice buyers into the quiet spots.
You need to allow enough personal space so that your customers feel confident and secure, especially in the current context of the pandemic.
If you feel there’s more to get from your store and you can’t quite visualize what it could look like – you’re not alone. Designing a new store doesn’t happen overnight, and there’s more to it than meets the eye.
A simple step that has saved many of our clients thousands of dollars is taking advantage of our 3D visualization service.
With a package designed to suit your store, this service will give you the confidence
to invest in a professional shop fit out with a great return on investment. With over 40 years of experience in the retail industry we’re ready to help you design your store of the future contact us today and together we can turn your dreams into reality!
