With the holiday season just around the corner, retail is suddenly scrambling to prepare for the holiday shopping season. So we thought it would be a great idea to share a few window display trends for the holiday season.
Everything from your shopfitting to display windows will need to be picture-perfect to make the biggest impact. The biggest challenge is knowing what’s on trend and what will work for customers.
Studies have shown that decorated retail stores during the festive season created a happier environment for their customers. These displays trigger the festive season nostalgia for customers, leading to higher consumerism. Another benefit of evoking these feelings, is customers become more forgiving towards bad customer service experiences.
Be strategic in your method.
When creating your displays, adding themed displays will play into customer psychology. Create a display centred around the festive season at least 6 – 8 weeks before Christmas. This will create a deadline for the customer, encouraging them to convert the sale in a shorter space of time.
Highlighting your higher-profit items in your display creates a sense of scarcity for the customer. This deadline leads the customer to buy the item immediately to hold onto the item.
Although the Christian religion directly links Christmas, it remains the most widespread identifiable holiday. It is important to not add any religious-specific imagery to your display. This can cause the opposite effect on any potential customers who are not part of the Christian religion.
Authentic and nostalgic.
After a busy year, shoppers crave a magical shopping experience that will sweep them away. Shoppers often wait for the festive season to catch up on the sentimental moments that they may have missed.
Christmas displays that invoke a whimsical feeling create a positive customer experience. Research has proven that playing holiday music and films increases the customer’s dopamine levels.
During this time of the year, we see an uptake of family gatherings, beach-goers, and various social events. Taking this into consideration when creating your in-store and window displays will help customers relate.
Sparkling lights.
Although window display trends are always evolving, there are some things that don’t change. Big bright and bold is the winning formula for any displays during the holiday season. One of the best ways to achieve this is by using sparkling LED lights.
You should consider the lighting you will be using. Decide on whether it be minimal and tiny fairy lights throughout your holiday decor or full-blown light displays. Lighting elements used in your store decor for the holidays draw customers in, creating a festive in-store atmosphere.
Stay relevant – Choose a theme that is trending.
Choose a theme that is popular amongst customers to draw attention to your store. Your festive displays should match the theme of your retail store, whether that be loud and colourful, or modern and nostalgic.
Start with the fundamentals of your brand messaging and get creative. This will create the roadmap for when you get creative with your displays. The festive season is the best time to use intricate and well-planned displays.
Make sure your shopfitting supports your needs.
Of course, no amount of decorations will fix poor shop fittings or storage problems. Presentable windows and stores start with your shop fittings, shelving options, racks, and display tables.
Now is also the time to stock up on store supplies. Ensure you have enough carry bags, tissue paper, clothes hangers, price-tagging supplies, and point-of-sale items.
Be social with your in-store displays.
We have touched quite a bit on window display trends, but creating attractive in-store displays during the festive season can help generate interesting content for your social media. Using this imagery in your social media can create hype with your customers, motivating them to visit your store.
Another way to increase your store’s foot traffic is to create a holiday shopping experience for your customers. Invite customers to take a photo with Santa or create an Instagram display that customers can interact with.
Be holiday season-ready with Apex Display
If you’re looking for the perfect shop fittings and display solutions, then look no further than Apex Display.
We stock a wide range of retail shelving solutions. All our timber products are proudly Australian-made and manufactured by our team with the highest care.
We offer all our styles in flat pack options that customers can install quickly and easily. Get in touch to learn more.
