Why Window Displays are Important in Retail Stores
Before a customer enters a retail store, their first point of contact is the window display. This storefront display is often the determining factor for the customer to enter the store.
The window is both a sales promotion as well as sets the tone for the brand.
A study conducted found that window displays increased foot traffic into the store by 32.5%. If the window display has a theme to it, the number goes to 71%.
They Help Attract New Customers
The eye-catching display presents the mission statement to potential customers, displaying the voice, style, and products on offer instantly. If a window display is eye-catching enough, it can instantly attract a potential customer to its doors.
If a customer has not been to the store previously, the window display can entice the customer inside. These displays often play a role in determining whether the customer enters the store. This leads to an increase in the amount of spontaneous customers that enter the store, through showcasing the brand’s best items.
They Tell your Brand Story
Window Displays are usually the retail store’s first point of contact with potential new customers.
These front-of-store displays set the tone for the rest of the brand in the retail store. Eye-catching displays have become a vital part of the success of retail stores. The products on display create an effective marketing tool. This display solution allows stores to promote themselves and their offerings in a way that makes an impact on the customer.
Shop front displays communicate the brand’s story as well as what to expect inside, in one quick glance.
To achieve this, store merchandisers display products that showcase uniqueness, variety, and style. This tells a customer everything they need to know about the brand without them needing to enter the store.
Furthermore, visual displays attract people’s attention. Showing the brand’s story and voice through unique representations increases customer engagement.
The Art of Inspiration
The main goal of the storefront display is simply to attract more visitors to the shop. However, a large majority of retail stores feature window displays within their store design. As a result, a display should be unique and creative to help your store stand out amongst the visual noise.
For this reason, window displays have become a form of art. The more interesting your store display is, the more likely a customer will be to enter your store. These displays ultimately are the first point of influence over a customer’s buying decision.
The Key Elements of a Retail Display
Focus on the Brand
Brand awareness ranges from the obvious to subtle messaging. These storefront displays tap into the subconscious of the customer.
This is to ensure the customer understands the retail store’s key mission, which is the type of products the store sells. The choice of products placed in the display alongside the logos creates the messaging for the retail store.
For a more understated display, displaying simple styles alongside the brand’s main colours create an identifiable element for the brand.
Promoting the Goods
Another focus point in the display can be the store’s specific product or service. This can be an obvious window choice and is best for straightforward displays, to attract more customers.
Newly released products are great for window displays, as they promote the product and increase their sales. For example, bookstores showcase a newly released book to gather many visitors inside.
Otherwise, displays can simply involve random products that are available in the store. This makes the primary focus of the display, a more general show of the products in various uses. A common use of this technique is clothing stores displaying an item of clothing in various outfits.
Using Welcoming Tactics
A welcoming window display creates a welcoming store. This increases the amount of customers that enter the store, as a result of the emotions the showcase display evokes.
Subtle effects such as colour can help trigger these feelings. Warm tones such as yellow, orange, and red are inviting to the person viewing the display. Meanwhile, cooler tones such as blue and green create a calming effect.
Apex display are industry leaders with over 50 years of experience in the retail store business. Contact us to learn how we can collaborate and design a special and captivating window display for your store.