Take inspiration from some of the retail elite – yes, you can bring their ideas into your shop. Here’s how:
Pringle of Scotland – Mayfair, London
Takeaways
- Shades of beige in the fittings are up to the minute, yet won’t date over time
- Minimal racks are accompanied by bright lighting, both designed to make the garments stand out.
- Why not dress a mannequin head to toe in one colour to make your customers take notice?
Azzedine Alaïa – Paris
Takeaways
- An orchid on the counter is an instant and aromatic mood booster in your shop
- The cube pyramid on the wall is easy to replicate, but a very effective way to display accessories
- If you have enough space, a mannequin is much more effective when it is not too close to the clothing racks, allowing its outfit to shine.
Les Hommes – Porta Nuova, Milan
Takeaways
- This is all about texture – marble and concrete, mirror and metal give the shop an intriguing atmosphere
- Grey, the alternative neutral to beige, is perfect for masculine surroundings
- In large stores, ‘interrupters’ like the dark glass cubes here, are good for showcasing accessories
Dior – Manhattan, New York
Takeaways
- We are seeing seats in shops everywhere. It’s a great way to get people to stay a little longer in store, and also for the bored shopping companions to relax.
- See the hangers? Neither do we! Barely there deluxe metal hangers add to the ‘mid-air’ look of the clothes.
- The texture contrast is an easy steal – a big rug in the centre of your room, some metal racks and you are on your way.
It is not as hard as it seems to make your store look amazing. Why not get in contact with us today for more ideas?
