It has become a way of life to see a framed display. This applies to both psychological frames as well as physical frames. Why? It is a tried and tested marketing approach.
In a store, “framed effect” means a technique used by retailers to highlight and draw attention to certain products or displays.
You may have been in a position where you have purchased an item based on choices you made. But, the product’s presentation has to lead you to make this decision. In fact, the product you chose was the same as all the other choices.
This method of selling is the “framing” effect.
Let’s give an example: Would you choose 75% fat-free milk or 25% full-cream milk? Most people looking for the healthier option will choose the 75% fat-free option. Both products are equal, but the presentation influences the customer’s perception.
This is a good example of the framing effect in use within the retail space.
When we consider the base of this concept, we think of photo frames. By placing a photo within the frame, we change the viewer’s perception of the photo.
Direct the consumer’s eye
When we place items in a frame, we are telling the world that the item in question is important. The viewer will then focus their attention on this item. The frame design placed around the item creates a focus point.
This method forces the attention of the viewer to the item in the framed box.
Including the use of frames in your retail display can create the same effect. By using a framed display system, you are automatically telling your customer that something in that display stand is important. Hence draws the customer’s attention to the products on the display stand.
Frame your displays
Using a display system that includes a framed display is foolproof for using the framed effect in your visual merchandising. This is a popular method for window dressing displays and in-store featured merchandise displays.
The action of drawing the customer’s attention to the merchandise on display promotes customer interaction. The more customers interact with products, the more they linger in your store, leading to more sales. The Wall Street Journal reports stores with longer linger times saw an increase in sales by up to 40%.
Section your product ranges
There are various benefits to using a display system in your retail store. Many people overlook being able to use the displays to create sections in their retail store.
Framed retail display systems can create sturdy freestanding displays you can use to section off various parts of your retail store. This method groups the complementary products together and does not disperse them around your store.
Further, this method keeps your store organised for the consumer, creating a better in-store experience. Grouping complementary products together encourages cross-selling of products. This leads to more impulse purchases drives more sales and increases ROI.
Through being design-driven and product-focused, Apex Display has 50 years of experience within the retail display industry. We strive to help retail store owners create framed display systems to meet their brand’s needs best. To learn more about how the UniSlot Cube can uplift your retail store, contact us today.
