Elevate Your Store with Stunning Visual Displays
Having beautiful and trendy clothes is not enough to attract shoppers to your boutique. Window and in-store displays are essential in showcasing your merchandise. When merchandise is simply left to hang on racks or neatly folded on tables, shoppers passing by will likely overlook them.
Improve your visual merchandising and boost your store sales with enticing displays. Mannequins, for example, give you effective marketing tools that promote your clothes. But there’s a little more to choosing than going for the first one you see.
Familiarise yourself with the different types of mannequins to help you decide which design is best suited for your store and its display needs.
Types and Uses
Modern mannequins in Australia are designed to reflect the shopper. They come in different sizes, colours and even age representations. But, generally, mannequins can be divided into three major design types. Although all three essentially serve the same purpose, each has special applications.
Realistic Mannequins
As the name suggests, these mannequins are designed to give shoppers a realistic example of how your clothes can be worn. These use average human dimensions, from specific body types to age groups. Enhance them with accessories, makeup and wigs for better visual appeal. Although this type of mannequin tends to be more expensive, its realistic features offer great value to your boutique.
Abstract Mannequins
Unlike its realistic counterpart, an abstract mannequin utilises a minimalist design. This type often comes with a flat face with no discernible features. Some variations of it have basic facial features but without the level of detail of realistic mannequins.
This is one of the most commonly used mannequins in stores. Designed with average human dimensions, they are ideal for bringing focus to the clothes. Style them with accessories and put them in different poses to make them more eye-catching.
Headless
Headless mannequins are ideal for stores with low ceilings. Place them on platforms without worrying about the tops of their heads bumping into the ceiling. Made with fibreglass, this type is available in various designs. Choose from different sizes, body types and finishes. Style this just like you would one with a head. If you need a head for hats and caps, some suppliers sell separate heads you can attach to your existing mannequin.
Creating Visually Dynamic Displays with Separate Mannequin Parts
If you’re looking to create displays that stand out, consider using separate mannequin parts, such as legs, heads, or torsos, to build visually dynamic presentations. This approach allows you to creatively utilise different levels and spaces that may be too small or high for a full mannequin. By placing mannequin legs on lower shelves, heads on countertops, or torsos in narrow display areas, you can draw attention to specific clothing items like shoes, accessories, or tops, without cluttering the display.
Separating the mannequin components also adds an artistic and modern touch to your boutique’s interior, helping to make the most of otherwise underutilised spaces. This technique encourages shoppers to explore different areas of the store, keeping them engaged with your products longer. It also works well in window displays, where space is often limited but the impact is essential.
Choosing the Right Mannequin for Your Boutique
Before you settle on a mannequin, determine what best suits your boutique. Aside from what type of clothes you carry, consider the spatial restrictions of the space. Although a valuable marketing tool, the wrong choice will lead to a costly yet ineffective purchase.
If you are having difficulties in making a choice, consider consulting with experts. Apex Display is one of the leading shop fittings and supplies providers in the country. We have the industry expertise to help you find the ideal mannequins for your boutique.
Get in touch with our team to get more details. Call us on 1800 111 488 or send an email to [email protected].
