9 Tips for Choosing Retail Displays in Australia
Let’s be upfront, this isn’t a post telling you which retail display stands are the best, nor does it break down the exact uses of every type of merchandiser.
Instead, we’re going a step back: how do you make merchandisers work in your store, for your needs?
Maybe you’ve introduced a new product range that deserves a standout display. Maybe you’ve just completed a shop fitout, relocated, or you simply know your store needs a visual refresh.
Sooner or later, you’ll realise that choosing the right retail display stands isn’t as simple as it seems. Here are 9 practical things to keep in mind while making this important decision, especially for Australian retailers.
1. Think About the Big Picture
What vibe does your store give off? Are you aiming to excite, reassure, or emotionally connect with your customers?
This is your foundation. It should guide every visual decision—displays, fixtures, layout, products, and even uniforms.
2. Stay in Theme
Stick with a consistent colour palette and fitting style throughout your store. Ask yourself: Is our store urban, minimalist, coastal, industrial or vintage? Choose display stands that support that look and feel.
Consistency creates a more polished and professional space and helps your store stand out.
3. Be Unique, But Stay On Brand
You want customers to remember you so don’t be afraid to bring personality into your merchandising. Uniqueness doesn’t always mean bold or flashy. It can be creative, thoughtful, or playful.
Selling boho fashion? Drape layered necklaces on display hands or wrap flowing scarves around a feature mannequin. Selling gourmet homewares? Try a rustic wine crate stacked with artisan products.
Just make sure it all aligns with your brand.
4. Use Contrast to Make a Statement
If your entire store is fitted in white, a single red mannequin will draw instant attention. A touch of contrast, used intentionally, helps spotlight key items.
But be careful: too much contrast can cause visual clutter. Balance is key.
5. Design for the Customer Experience
Think about how your customers will interact with your displays. If they need to stretch, stoop, or reach awkwardly to grab a product, they probably won’t bother.
Keep popular items at eye level. Use open, accessible shelving. Make sure pricing and signage are easy to read.
6. Consider Your Staff Too
A beautiful display shouldn’t be a nightmare to restock. If it requires a ladder, perfect balance, or an advanced degree in origami to reset then it’s not worth the hassle.
Choose practical solutions that save time and keep your team safe. Our UniSlot Shopfitting Solution offers an easy and flexible way to display and elevate your products.
7. Lighting Changes Everything
Lighting in your shop can dramatically change how your displays look—especially under fluorescents, spotlights, or natural light.
Before ordering online, check how materials and finishes react in your store’s lighting. If in doubt, request samples or speak with a local display specialist.
8. Match the Scale of Your Space
Consider the proportions of your shop floor. A bulky display might overwhelm a boutique store, while a delicate stand could get lost in a warehouse-style fitout.
Before ordering, measure carefully and visualise how each display will sit within your overall layout.
9. Fragile Displays? Think Twice.
“Please Do Not Touch” rarely works in modern retail. Shoppers want to touch, hold, and connect with products.
If your display stand breaks easily or wobbles with every customer interaction, it’s probably not fit for purpose. Unless you’re selling luxury crystal, choose durable displays built to handle regular use.
Final Word
Your retail displays should elevate your product, reinforce your brand, and create an experience your customers remember.
Need help choosing the right retail display stands for your Australian store? Contact Apex Display for expert advice and fast, Australia-wide delivery.
