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With the holiday season just around the corner, and lockdown restrictions about to lift, retail is suddenly scrambling to get ready for the holiday shopping season.

Everything from shop fittings to display windows will need to be picture perfect to make the biggest impact, but what’s on trend, and what’s picked to work?

For the last year and a half, most of us have been on “pause” in terms of trends and retail developments. However, overseas markets can provide a guide as to what’s really taking off.

So let’s just {is there a missing word here?} into the top shop window and store fitting trends for the holiday season of 2021.


Authentic and Nostalgic

After the year we’ve had, it’s no surprise that shoppers want to be swept away in a magical shopping experience this holiday season.

Many shoppers missed out on an authentic holiday shopping experience last year, and will be hungry for those nostalgic moments.

In overseas markets, we are seeing the uptake of traditional Nordmann Fir, old fashioned baubles, and everything cosy and Christmassy.


Sparkling Lights

Big, bright, and bold will be a winning formula this holiday season, and thankfully that’s easily achievable with sparkling LED lights.

Whether you go minimal and dot tiny fairy lights in among your store decor, or go big with a fully-blown light display, lights are quintessential holiday decor.

Our top picks for 2021 are going to play into that authentic and nostalgic theme with a twist. Try flameless LED candles, meteor rain lights, or elaborately decorated trees.


Pick a Theme That Everyone’s Talking About

Get noticed by choosing a theme that everyone will be excited about. If there is a trending Netflix show that compliments your brand, theme, or colour palette, then run with it.

Perhaps you could imagine a Bridgerton inspired window display, or maybe your brand really suits an action blockbuster. Alternatively, you might want to create a fairytale, forest, or cosy cottage feel.

Go back to the basics with your brand message and get imaginative, because if there was ever a year to install an intricate window display, this is it.


Make Sure Your Shop Fittings Support Your Needs

Of course, no amount of decorations will fix poor shop fittings or storage problems. Presentable windows and stores start with your shop fittings, shelving options, racks, and display tables.

Now is also the time to stock up on store supplies. Make sure you have enough carry bags, tissue paper, clothes hangers, price tagging supplies, and point of sale items.

As COVID-19 is still a major concern, don’t forget to stock up on hygiene solutions either, so you can have a wonderful holiday season without stress.

Be Holiday Season Ready with Apex Display

If you’re looking for the perfect shop fittings and display solutions, then look no further than Apex Display.

We stock a wide range of retail shelving solutions, of which many are Australian made and manufactured by our team with highest care.

We offer all our styles in flat pack options that can be installed quickly and easily. Get in touch to learn more.

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