Call Me Cutie Kids

For Kids With Style - Tumut, NSW

About Call Me Cutie Kids Retail Store

Back in 2019, Jen started her online boutique specialised in children clothes and accessories, Call Me Cutie Kids. A few months later, she decided to open a physical boutique in the heart of Tumut, at the base of the beautiful Snowy Mountains, in NSW. For this reason, Jen needed to find efficient and affordable display shelving for retail stores.

The store features all the latest styles and top quality brands catering for newborns to 8 years. Call Me Cutie Kids gets you covered from clothing to accessories, décor, toys, gifts, and more!

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Do you think this shop display shelves system could work in your store? Every journey starts with a single step, and in retail display, all successful stores start with a small idea.

Create your dream shop with the products that we used in this project, and add others from our entire range to make your shop uniquely yours.

Got a question about how this could work in your store? Reach out to us today.

UniSlot Freestand, Peggie System and display table at Call Me Cutie Kids in Tumut


Products and Systems Used for this project

The Call Me Cutie Kids Shop Fit-Out

After running her baby and children business online for eighteen months, Jen decided to open a physical store. She took over a small boutique in Tumut, at the base of the Snowy Mountains in NSW.

The storefront and the shop itself are small, which represents a challenge. It could quickly be cluttered with too many racks, large display tables or significant shop fixtures.

Jen knew she would have to make the most of her walls. She didn’t think floating shelves would be able to display enough merchandise.

She sought the most effective and affordable shop display shelves system. Jen was also conscious of being able to install the shop shelving unit herself with the help of her husband. It needed to be straightforward to assemble.

“The biggest thing for me as being a rural client is that I needed to find a supplier genuine, trustworthy, honest, who could deliver on time and ship the goods to me in good working conditions,” says Jen.  

Jen opted for the flexibility of the UniSlot™ Freestand units. These retail shelving units are not fixed to any walls and can easily be moved, offering mobility and flexibility. These retail display fixtures can use different back panels. A whole range of accessories can also be used, which makes the unit extraordinary flexible.

The modularity of the display system offers Jen the flexibility she needs to remain in control of her budget. She also used the Peggie System in one section of her shop. Here again, the modularity offered by the retail display shelves allows her to reshuffle those panels on the display system to make the most of those fixtures.

It took Jen and her husband no more than 4 hours to put everything together.

Since Call Me Cutie Kids has opened its physical location, Jen keeps receiving positive comments about her store, the labels she sells, the look and vibe and, of course, her great and “Jen-istic” bubbly personality. “I couldn’t be happier,” concludes Jen.



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