Billie & Me shop fit out

Billie & Me


About Billie & Me Retail Store

Billie and her sister, Sheridan, operate two stores in Townsville – one in Stockland and another at Fairfield Central. Their stylish women’s fashion boutiques, Billie & Me, are all about making women feel good by looking good through a great range of exclusive labels and brands perfect for the North Queensland lifestyle. In addition to clothes, the store also sells some beautiful jewellery and handbags.

Billie & Me operates online and offline. Billie and Sheridan’s physical store has been operating for five years. The store is so popular the siblings decided to open a second one in another North Queensland mall in early 2021, and they needed display shelving for retail stores that would match their style.

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Do you think these retail display shelves could work in your store? Every journey starts with a single step, and in retail display, all successful stores start with a small idea.

Create your dream retail shop with the shop display shelves that we used in this project, and add others from our entire range to make your shop uniquely yours.

Got a question about how this could work in your store? Reach out to us today.

Billie & Me Wallmount3


Products and Systems Used for this project

Billie & Me Shop Fit-Out

Siblings Billie and Sheridan decided to combine their skills and passion by opening a fashion store – Billie & Me – in Stockland, Townsville, in 2016.

After five years of successful operations, the pair decided to open their second store in Fairfield shopping centre.

The second Billie & Me boutique needed to reflect the same minimalist approach to highlight the colours and fabrics.

Billie and Sheridan were looking for a quality retail shelving system that would create a hierarchy between the walls, fixtures and the product range.

It was important for Billie and Sheridan to create an inspiring environment to entice customers to walk in and check the latest collections.

For this shop fit-out project, Billie and Sheridan opted for a functional and discreet black UniSlot™ Wallmount system contrasting with the walls without taking over the feast of colour from their garments.

They also bought a couple of abstract mannequins for their windows. Similarly, they opted for torsos to be displayed on the counter and shelves.

The siblings put black H-Frame Gondolas and gondola shelving along with black Pipe Racks with their respective timber bases on their store floor to stick with the black and timber theme for an earthy colour palette.

“We are super happy with the fixtures & fittings we got from Apex Display. They look & work great for us!” says Billie.



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