The Bay Tree Gifts & Homewares
Reaching to the top in Far North Queensland
About the Bay Tree Gifts & Homewares
Do you think this shopfit could work perfectly in your store? Every journey starts with a single step, and in shopfitting all successful stores start with a small idea.
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The Bay Tree Gifts & Homewares Project
Kiri met with Phil from Apex Display while he was touring regional Queensland.
The North Queenslander opted for a free-flow store layout to encourage visitors to browse and wander around, discovering the many gems her boutique has to offer. Kiri wanted a shop fitting system which would effectively guide people through focal points in an opened environment, while reflecting the tropical vibe of her brand.
Retail shelving has a massive impact on how a store performs. According to Nielsen, 70% of all purchase decisions are made at the point of sale, at the shelf. An appealing and well organised retail environment is a key asset for a shop owner.
Kiri was very enthusiastic about the Unislot™ System range because of its flexibility and functionality. The floor of the new shop wasn’t perfectly level so the adjustable glides would help overcome that without breaking the bank.
After discussing customisation options with Phil, she opted for a combination of Unislot™ Freestand, Wallmount and Feature Pod. She chose a colour palette of Native Oak and white to reflect her brand and coastal style.
The team at Apex Display supplied Kiri with renders and recommendations to optimise her floor plan; composed of some micro aisles made out of the Unislot™ Freestand and Wallmount at the back of the store. This allowed an open sightline throughout the shop.
Four crates of flat packed shopfittings made their way to Cairns in tropical Queensland. Her partner easily assembled and installed the freestanding and fixed modular systems.
With the new displays, the shelving creates focal points on the back walls and drives visitors through the shop to those specific merchandise areas and whatever lies in between.
Customers have been coming in droves through the doors, browsing through the massive range of gifts and homeware items. They enjoy a memorable shopping experience. While hunting for that special gift, there’s one thing that they always take away – a memorable shopping experience.
Kiri is thrilled with the result. “I receive lots of congratulating messages and positive comments from customers they love the look and feel!”, says Kiri, adding she will be investing in UniSlot as her store goes from strength to strength.